Posts Related To millenial

Who are Millennials and Why do They Matter to Auto Lenders?

When thinking about a typical auto buyer, Millennials (aka “Generation Y”, or those born between 1980 and the early 2000s) don’t typically come to mind. So why are they such a hot topic in the auto-lending industry? Millennials already comprise 25 percent of the population today, and they will be the majority of the U.S.

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